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A Simple 5-Step Guide to Advertising on Facebook: A Starter Kit

/By Nasser R
This is a simple, step-by-step guide on how to run ads on the social media platform, Facebook. Added bonus: If you’re a hospitality brand with a presence in the Middle East/MENA, you’re going to love this 5-step guide, because it’s been customized for you!

How to Set SMART Goals for Social Media, Marketing and Digital Campaigns: with Free Template for Download!

/By Nasser R
We’ve all heard about SMART goals. But how do we go about creating some for our Middle East-based brand if we’re in, say, the hospitality, real estate or luxury industries? 

Making a lasting impression: The importance of brand legacy for your MENA-based business

/By Omnya A. + Nasser R.
Any brand that lasts, whether it’s beyond the next quarter or the next decade, is constantly working towards the creation of a legacy.