The Daily – restaurant identity + brand development for Rove Hotels, Emaar Hospitality Group

From initial design research and identity development through to developing a positioning manual and full-blown brand documents including all related visual assets and templates, Eleven777 helped articulate the visual language for The Daily, as well as the brand's personality and tone.

Key deliverables: Logo, tagline, positioning, identity toolkit, style toolkit


Our approach

Doing what we do best – namely balancing aesthetic appeal with practical applicability – we delivered a branding and identity system that takes into account how The Daily lives, breathes and moves, every day, at Rove Hotels.

From signage and menus to table number-card holders and wall-mounted daily 'specials' boards, we created a well thought-out system of designs, accents, typography, colours, icons and patterns that are infinitely extendable and functionally easy for any good graphic designer to use without breaking a sweat.

We believe that simplicity is key to effective brand expression across several touchpoints – so that's what we delivered.