Key deliverables: Identity development, menu design, print advert
Some logos are best left alone. After all, if it works fine, why fix it? However, in the case of Bab Al Yam, the newly renovated interiors, refreshed menu and an incredible view of the ocean meant that its visual identity needed to reflect the new, improved offering. But as with all things iconic – the ubiquitously famous seven-star Burj Al Arab hotel no less – we embarked on the project with more than a little trepidation. After countless drawing-board sketches and more than a few sleepless nights pondering a look-and-feel worthy of its larger-than-life status, the new logo was born. And from it evolved innovative expressions of the B-shaped menu, clever typographic treatment and copywriting that drove the message home in print advertising.
All in a day's work (OK, a little more than just a day, but hey, even Rome took a while to come around).