3-in-1 Saturdaze weekend brunch – Vida Downtown

Everyone's always looking forward to the next funky instalment of fun and flavour at Vida Downtown, and it was up to Eleven777 to pitch the newest avatar of the Saturday brunch to their eager audience. Across digital and traditional media, we managed to maintain the youthful essence of 3-in-1, Vida Downtown's poolside restaurant and go-to chill-out space.

Key deliverables: Key visual, animated GIFs, flyers, social media posts

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Our approach

Youthful vitality, unlimited fun and fantastic flavour – all the ingredients you need for an unforgettable weekend celebration.

So we thought, "Why not position it the way we like our eggs? An 'over-easy' weekend!"

We used fresh visual elements, animated GIFs and  compelling copy to drive home the idea and it got all the right kind of attention from DollzinDubai, Sandinthecity, superb reviews on Tripadvisor.com, and more.