Reel Cinemas – Promoting cinema app downloads

What better way to boost downloads for the Reel Cinemas app than to leverage the popularity of massively famous movie icons and characters? Eleven777 came up with a concept that drove home the idea that 'everyone' was using the app – and so you should, too.

Key deliverables: Animated videos, social media, posters, cinema lobby branding

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Our approach

Taking cues from some of the most popular movie franchises of all time, we created visual approximations of iconic characters to tap into the collective psyche of movie buffs, in order to drive app downloads. Engaging moviegoers through elevator and wall branding across several levels at Reel Cinemas in The Dubai Mall and Dubai Marina Mall, as well as on social media via static posts and animated videos, we created a sense of intrigue and amusement – enough to boost app downloads significantly.