Firestone

As a ‘Dubai-born and raised’ agency, we love our cars, and the wheels that keep them going. It is this passion and appreciation that we brought to the cause of developing a dedicated website for the Middle East and Africa region for the leading global tyre manufacturer, Firestone. The challenge was to design a website that was high-functioning and interactive, in keeping with modern standards of web development, while also being stylish and contemporary so as to appeal to a largely millennial demographic. Finally, we needed to ensure that all aspects of the website, from design to function, accurately reflected the Firestone brand guidelines.

Key deliverables: Website

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Our approach

Given our vast exposure to the latest standards and best practices in web development, our team designed a responsive parallax website that functions seamlessly across various devices, including mobile, tablets, desktops and laptops. By creatively incorporating elements of tyre design and use, such as type track marks, skid marks, and animated tyre movements, the website creatively incorporates style and function in a manner that is both minimalist and advanced. Users can also navigate the website easily to find what they are looking for through the search tab that is conveniently placed below the main menu. Furthermore, they can also check if their required products are in stock, in what sizes as well as in which store(s), while the store locator feature makes it easy to navigate to the outlet via Google Maps.