Our approach
In keeping with the brand's classic minimalism, our creative approach drew inspiration from the Italian roots of Brunch at Armani. These were articulated with movement and dynamism in an artistically formulated composite that featured the basic building blocks of Italian cuisine – ingredients such as pasta, olive oil and walnuts. Meanwhile, the copy echoed the romantic allure and nutritious goodness of Italian cuisine that is essential to the appeal of Brunch at Armani, while remaining simple and concise.
Campaign Executions:
• Web/social media Banners
• DL Flyer
• E-Direct Mailer
• E-signature
