Brunch at Armani

Armani Hotel Dubai chose Eleven777 to craft a campaign for its two new weekend offerings for Brunch at Armani – Armani / Mediterraneo and Armani / Deli. The challenge in this task is effectively summarised in this classic quote by Mr. Giorgio Armani, the man behind the world-renowned brand himself: “Elegance is not standing out, but being remembered.” In other words, from the art direction to the choice of imagery and the copy, all aspects of the campaign needed to reflect the characteristic elegance and finesse of Armani for an F&B proposition in order to stay true to the brand’s iconic identity.

Key deliverables: Key visual, flyers, digital banners.

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Our approach

In keeping with the brand's classic minimalism, our creative approach drew inspiration from the Italian roots of Brunch at Armani. These were articulated with movement and dynamism in an artistically formulated composite that featured the basic building blocks of Italian cuisine – ingredients such as pasta, olive oil and walnuts. Meanwhile, the copy echoed the romantic allure and nutritious goodness of Italian cuisine that is essential to the appeal of Brunch at Armani, while remaining simple and concise. 

Campaign Executions:

• Web/social media Banners
• DL Flyer
• E-Direct Mailer
• E-signature