Address Hotels + Resorts: Wedding Brochure for five Dubai hotels

5 days x 5 hotels x 10 models = a frantically-paced photoshoot in the sweltering early-September heat. The fruit of our efforts? A delicate, gossamer-like design that encompassed the sophisticated, eclectic and undeniably elegant wedding proposition of Address Hotels + Resorts, across five of its Dubai properties. Intricate production and packaging touches added a premium tactile dimension to the collateral.

Key deliverables: Wedding collateral

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Our approach

A multitude of variables from mood boards and concept sketches to model casting, wardrobe selection, makeup, hair and – ultimately – art directed photography, were the precursors to the final designs and messaging that wove together the idea that weddings at Address Hotels + Resorts are a world apart from the ordinary.

The copywriting was particularly integral, and while poetic, it also needed to be functional... enough for brides- and grooms-to-be to make a serious inquiry.