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Ramadan 2019 Marketing Campaigns: The Best Ads to Follow + The Worst to Forgive

/By Nasser Rego

In this post, we look at some admirable examples of Ramadan ads that you can consider following. And then we also look at the more regrettable ones, and what specifically made them fail.

Let’s Chat Bots: Who, What, Why + Best Practice Examples for UAE Businesses

/By Evelyn Zafar

We explain what they mean, how they work, how certain UAE businesses are using it, and how you can get started with a Chatbot to engage leads today!

Ramadan Reboot: How to market your business differently during the Holy Month

/By Leonard Rego

Over 22 years of being a marketing specialist in the Middle East, I have frequently found myself wondering why some aspects of marketing, particularly the annual events and celebrations, haven’t really evolved much in terms of creative approaches and innovation.