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The rise of virtual influencers (and what this means for the future of influencer marketing)

/By Mayank Choudhary

Having grown up in the era of CGI-driven sci-fi and fantastic wizarding worlds, it is hardly surprising that the millennial generation is our most creative yet. 

Dubai's Kiki Challenge: The Top 5 Rules when doing Social Media in the UAE

/By Evelyn Zafar

Social media challenges have ranged from the fun to the near-fatal. The Kiki challenge was probably both. And here lies the Kiki challenge for UAE content producers: How do you put out trendy content while staying within the confines of the law?

What is Inbound Marketing? The Middle East Guide

/By Nasser R

This guide reveals the special inbound formula you should be using for Middle East- and Dubai-based brands.