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A pull-no-punches blog dedicated to the triumphs and tribulations of marketing in the Middle East and North Africa

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Do it. We only send these out occasionally, and it’s solid marketing intel

If you’re a start-up that’s just received seed or VC funding, this may include a certain allocation for marketing expenses, which means that obviously, you should allocate some of that towards branding, right?

Well, it really
As Ramadan draws to a close, we thought now's the time to look at the three ads that have stood out the most this month.

As part of our blog series on marketing during the Holy Month
In this post, we look at some admirable examples of Ramadan ads that you can consider following. And then we also look at the more regrettable ones, and what specifically made them fail.

As part of