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Leonard Rego

Leonard Rego
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Recent Posts

Should a start-up invest in branding right at the start of their journey?

/By Leonard Rego

If you’re a start-up that’s just received seed or VC funding, this may include a certain allocation for marketing expenses, which means that obviously, you should allocate some of that towards branding, right?

Ramadan Reboot: How to market your business differently during the Holy Month

/By Leonard Rego

Over 22 years of being a marketing specialist in the Middle East, I have frequently found myself wondering why some aspects of marketing, particularly the annual events and celebrations, haven’t really evolved much in terms of creative approaches and innovation. 

Delivering Massive-impact Marketing in Dubai & the Middle East

/By Leonard Rego
A prescription that turns heads and churns ROI